The Sweet Magic of Three Kings Day: How Mexico Celebrates
- Last Updated: January 2, 2025 by Meagan Drillinger
- Categories:
- Christmas, Holidays
If your New Year's resolutions have already fizzled–Mexico's got a celebration that will help you start fresh with a slice of tradition and a sprinkle of sugar. Three Kings Day, or Día de los Reyes, swoops in on January 6th as a perfectly timed encore to the holidays. It's a day steeped in history, brimming with joy, and served with a side of Rosca de Reyes (more on this delicious dessert in a moment).
Let's backtrack for a second. Three Kings Day commemorates the biblical journey of the Magi—Melchior, Gaspar, and Balthasar—who traveled to deliver their gold, frankincense, and myrrh to the newborn baby Jesus. In Mexico, where traditions are spirited commonplace, Día de los Reyes holds deep cultural and religious significance. It's a reminder of faith, generosity, and, let's be honest, a reason to celebrate the holiday season a little longer.
The Night Before: Letters and Shoes
The festivities kick off on January 5th, when Mexican children write heartfelt letters to the Reyes Magos (Three Kings), much like their counterparts elsewhere scribble wish lists to Santa. The kids don't stop at letters, though. They leave their best shoes out, often filled with hay or grass, to feed the camels belonging to the traveling Kings. In return, the Kings reward the thoughtful gesture with gifts.
While Santa may hog the spotlight in some households, in many Mexican homes, the Reyes Magos are the true MVPs (most valuable players) of the season. Their arrival on the morning of January 6th is met with squeals of delight as children uncover toys and treats left by their noble visitors.
Rosca de Reyes: The Real Star of the Show
Rosca de Reyes is not just a celebratory dessert—it's an experience. The rosca is a crown-shaped sweet bread, often decorated with jewel-like candied fruits to mimic the Kings' crowns. But here's where it gets interesting: hidden inside the bread is a tiny figurine of the baby Jesus. It symbolizes the urgency of finding a secure birthplace for baby Jesus. The knife used to cut the bread is significant also, as it represents the danger the Christ child was in.
Tradition dictates that whoever finds the figurine in their slice is blessed, and tasked with hosting a tamale and atole feast on February 2nd for Día de la Candelaria (Candlemas Day). If you think that sounds like a clever way to keep the festivities rolling, you are right!
The cutting of the rosca is a moment of suspense, laughter, and just a touch of trepidation. Will you bite into destiny? Will you crack a tooth on the baby Jesus? Either way, the moment is magic.
A Celebration Full of Flavor
Three Kings Day is an excuse to gather with family and friends for a festive feast. Think rich mole, hearty tamales, and mugs of atole or champurrado (a thick, chocolatey drink). In some regions, piñatas make an appearance, adding a burst of color and energy to the celebrations.
For adults, it's a chance to reflect on the joy of giving and to indulge in more delicious offerings. For kids, it's a dream come true, because who doesn't love waking up to gifts, sweets, and the enchantment of camel-riding Kings?
A Toast to Tradition

Día de los Reyes in Mexico is more than just a holiday: it's tradition, community, and the enduring joy of shared moments. It's a reminder that while the season may technically be over, the spirit of togetherness and generosity can carry on long into the new year.
So, this January 6th, why not take a cue from Mexico? Grab a slice of Rosca de Reyes, pour yourself a cup of champurrado, and let the Kings and their camels remind you that the best celebrations are the ones that bring people together. Cheers to that!