El Buen Fin 2026: The Best Time to Shop in Mexico

El Buen Fin is Mexico’s annual pre-holiday, multi-day shopping event, held the weekend before Mexico’s Revolution Day. Also known as The Cheapest Weekend of the Year (el fin de semana más barato del año), this year’s event begins on Friday, November 13 and lasts through Tuesday, November 17. This nationwide sales event offers deals both in stores and online.

Translated “the good end” or “the good weekend,” El Buen Fin began in 2011 as a joint effort by Mexico’s government and business groups to encourage shopping and support the domestic market before the holiday season.

What’s on Sale

During El Buen Fin, participating stores and online retailers offer a range of promotions, including discounts, installment plans, bonuses, and free shipping. Offers vary by business, so check each retailer’s website for current deals and terms. Examples include:

• Supermarkets/Big Box Stores: Walmart, Chedraui, Soriana, OXXO
• Department Stores: Liverpool, Sears, Palacio de Hierro, Coppel
• Online Retailers: Amazon Mexico, Mercado Libre, Shein
• Home Goods/Electronics: Home Depot and Elektra
• Fashion & Footwear: Adidas, Nine West, CAT Footwear, Havaianas
• Travel: Various airlines, including Aeroméxico, Volaris, and Iberia, along with hotels, including Hyatt and Iberostar Beachfront Resorts, offer discounts during El Buen Fin. Travel usually does not have to be completed during El Buen Fin, just purchased. Check each company’s website for current deals, travel dates, and restrictions.
• Financial Institutions: Expect promotions like installment payments, interest-free credit cards, and rewards points.
• Medical and Dental Tourism: Many medical and dental clinics in border towns offer significant savings on various procedures. Check directly for current offers and terms.

Some products carry the “Hecho en México” logo, which identifies products authorized by Mexico’s Ministry of Economy as made in Mexico.

Some online offers are only available on a retailer’s Mexican website in Spanish. For example, Walmart’s Mexican website is walmart.com.mx. Check the offer’s terms before buying.

PROFECO’s El Buen Fin price tool lets you compare prices and review price histories for more than 490 products. Use it to help you judge whether a discount is worthwhile.

What’s New in 2026

• Official Buen Fin App: CONCANACO SERVYTUR has announced an official app for Android and iOS. Use the app’s location feature to find participating businesses and promotions near you. You can also search for participating stores on El Buen Fin’s official website.

• Sorteo El Buen Fin SAT Sweepstakes: Mexico’s tax agency, SAT, is offering 500 million pesos in prizes: 400 million to consumers and 100 million to businesses. Consumers qualify by spending at least 250 pesos at a registered business between November 13–17 and paying with a participating credit or debit card issued in Mexico. More than 321,000 consumer prizes range from 500 to 20,000 pesos in value, with a 250,000-peso grand prize. See SAT’s sweepstakes details.

Tips for Travelers Driving into Mexico

• Mexico insurance: Before you go, make sure your U.S./Canadian-plated vehicle has valid Mexican auto insurance.
• FMM tourist permit Foreign visitors driving beyond Mexico’s free border zone need an FMM tourist permit. It is free for land visits of seven days or less.
• Verify participating stores: Look for the official El Buen Fin logo, QR code, or registration. You can confirm a store’s participation at elbuenfin.org or use the El Buen Fin app.
• U.S. Customs U.S. travelers returning from Mexico qualify for a personal exemption of up to $800 USD, subject to U.S. Customs and Border Protection rules.
• Before buying online: Check shipping costs, return policies, and whether the warranty will work once you are home.
• Plan your border crossings outside peak hours: El Buen Fin can bring heavier traffic to border towns.

Shop Now!

El Buen Fin is a great time to look for deals on travel, home furnishings, and everyday goods. Check the terms before you buy, especially for travel offers.

When you return to the U.S., keep receipts handy for purchases you plan to bring back, in case a customs officer asks about their value.

Now’s the time to hit the road and load up your car or jump online and fill your shopping cart with savings. Enjoy your shopping trip!