New Study Confirms That Tupperware Brands is Changing Women’s Lives in Mexico
Tupperware Brands Corporation (NYSE: TUP), a global direct-selling company with a strong sales presence in Mexico, through its Tupperware and Fuller businesses has announced findings from a new independent research study that analyzes the economic and social impact of empowering women in Mexico. The Global Fairness Initiative (GFI), a nonprofit dedicated to enhancing economic opportunities for women entrepreneurs partnered with Tupperware Brands on the independent study. Findings were presented by Tupperware Brands Chairman and CEO Rick Goings and GFI Executive Director Caleb Shreve at a press conference held in Mexico City.
The study, commissioned by Tupperware Brands, and conducted by GFI and IBOPE Inteligencia, a Latin American research and survey firm, sought to determine the extent to which Tupperware Brands’ business model promotes empowerment, financial security and socioeconomic mobility among its Mexican sales force. Tupperware Brands initiated the study to learn more about its economic and social impact in Mexico, a priority market, and to understand how and why its unique approaches to training, rewarding and recognizing its sales force are creating successful, empowered business women.
“Our research validates our mission as a global company – to help women around the world change their lives and therefore the lives of those around them, having a vital impact on their local communities and national economies,” said Rick Goings, CEO of Tupperware Brands. “When our salesforce in Mexico was asked ‘What happened in your life as a result of engaging with Tupperware Brands?’, not only did they share how their lives had changed professionally as entrepreneurs, but also how they had personally changed – becoming confident and socially empowered.”