Mexico Tourism Aims to Diversify Sector
"We're competing with the world and we want to offer the international tourist unique experiences and a very high-quality product," Tourism Secretary Claudia Ruiz Massieu told EFE in an interview Wednesday.
Last year, Mexico received 23 million international tourists and the industry generated more than $11 billion in total revenue.
Ruiz said her department will employ a diversification strategy that encompasses all market niches, from large megaprojects to eco- and rural tourism and golf destinations.
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