Mexico Tourism Aims to Diversify Sector

Last Updated: January 25, 2013 by
Categories: Mexico

Tulum Ruins 2. Boat Trips. Nikon D300s. DSC_1264.Mexico tourism -- Mexico is striving to diversify its tourism sector and overcome an image of insecurity created by thousands of gangland killings.

"We're competing with the world and we want to offer the international tourist unique experiences and a very high-quality product," Tourism Secretary Claudia Ruiz Massieu told EFE in an interview Wednesday.

Last year, Mexico received 23 million international tourists and the industry generated more than $11 billion in total revenue.

Ruiz said her department will employ a diversification strategy that encompasses all market niches, from large megaprojects to eco- and rural tourism and golf destinations.

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