Baja's Legendary Rosarito Beach Hotel Now Celebrating 85 Years

July 17, 2010 by
Categories: Festivals / Events, Resorts, Tourism

By Ron Raposa, Baja Times

ROSARITO BEACH, BAJA CALIFORNIA, MEXICO—The Rosarito Beach Hotel, Baja`s largest and most famous oceanfront resort, is celebrating its 85th anniversary this year with special events and special prices.

The 500-room hotel which has hosted movies stars, leading politicians and millions of people since opening in 1925 has as its theme: It`s Our Anniversary --- And We`ve Got Gifts For You.

“We could not have grown as we have without the support of so many people over decades and generations,” executive director Laura Torres said of the hotel which remains owned by its founding family. “We wanted to thank them as well as celebrating.”

Events range from concerts to fireworks. Weekday specials include a limited number of rooms for $85 in the new Pacifico Tower, and a $79 dinner and room special in the Coronado Tower, including free lodging for two children.

In addition anyone born in 1925 or before can receive a free night. Tours have been added, including the nearby wine country. Friday check-in time has been moved to 1 p.m. so people have three free hours to start their weekend.

What was then a 12-room hunting lodge opened in 1925. The first advertisement for the new hotel ran in the San Diego Union in May that year.

Entrepreneur Manuel Barbachano bought it in 1929 and began stylish expansions, including a mansion for his wife, actress Maria Luisa Chabert. What once was the mansion now is elegant Chabert`s restaurant and graceful Casa Playa Spa.

The beautiful oceanfront hotel attracted Hollywood royalty --- including Orson Welles, Rita Hayworth, Frank Sinatra, Marilyn Monroe, John Wayne, Gregory Peck, Kirk Douglas. Britney Spears spent the day a couple years ago.

“For decades, it was the hot spot for the Hollywood crowd,” said owner Hugo Torres, who also is the current mayor of Rosarito.

The hotel added its Playas tower in 1984, the Coronado tower in 1994 and a wooden pier in 2000. The 271-suite 18-story Pacifico tower --- which offers ownership as well as luxurious lodging --- opened in 2008.

“We hope that many of those we have hosted during the years help us celebrate and that others will discover us this year,” Laura Torres said.

For more information visit the Rosarito Beach Hotel at